On a trip to AlUla in November 2022, I overheard travelers from Guadalajara, Dubai, Germany, and even Florida discuss what brought them to the oasis (in no particular order: a honeymoon, an anniversary, a Desert X art showcase, and a John Legend concert at Maraya concert hall). I got to check out three hotels firsthand, including the aforementioned Airstream village, that offer distinctly different ways to be immersed in nature in Saudi Arabia. This mix of past and present, East and West, is what many international travelers first encounter on a trip to Saudi Arabia.Īs one of most well-developed entry points into Saudi tourism, which only started issuing leisure-travel visas in 2019, AlUla serves as an on-ramp to the long-cloistered kingdom. Dozens of them, amid pizza and ice cream trucks and gathering tents inspired by Bedouin camps. But set within the shadows of the sandstone are somewhat incongruous, extra shiny. The dramatic desert valley could double for the red rocks of Utah and Arizona or Jordan’s seemingly extraterrestrial Wadi Rum. “Since we started our journey 28 years ago, we have been pioneers of the all-pool villa concept, and now we bring our purposeful, sustainably designed concepts to AlUla with all-tented villas that complement the existing eco-destination.From a bird’s-eye view, AlUla-an oasis in northwest Saudi Arabia and a centuries-old stop along an ancient incense route-looks like a sea of rust-red sand, cliffs, and canyons, with a ribbon of palm groves running through it. Founded in 6th century BC, AlUla is filled will so much history and we are honoured to be part of its heritage efforts,” said Mr Eddy See, President and Chief Executive Officer, Banyan Tree Group. “We are thrilled to launch Banyan Tree in the beautiful valley of AlUla in the kingdom of Saudi Arabia. The renowned Banyan Tree Spa welcomes guests with carefully cu-rated wellness experiences that combine Asian traditions and local elements. The resort will feature two dining venues, including Saffron, Banyan Tree’s signature Thai restaurant, offering contemporary Thai cuisine. Bespoke wellbeing and adventure excursions show a glimpse of the ancient landscapes of AlUla and the lives of the people who call it home. ‘En-voyage’ brings guests through privileged immersions crafted with local talents, continuously unlocking new facets of AlUla’s rich legacy.‘In-valley’ takes guests into the essence of AlUla through exclusive outdoor treatments, nomadic chef’s tables, active adventures, and private events staged in spectacular settings.
‘In-villa’ provides guests with made-to-measure offerings brought to life by the talented cast of Banyan Tree hosts.The fundamental principles of the resort are designed around three concepts that allow guests to immerse themselves in the resort and the destination: Inspired by the nomadic nature of Nabataean architecture, the all-villa, tented resort epitomises Banyan Tree’s commitment to local influence. Since we started our journey 28 years ago, we have been pioneers of the all-pool villa concept, and now we bring our purposeful, sustainably designed concepts to AlUla with all-tented villas that complement the existing eco-destination. We are thrilled to launch Banyan Tree in the beautiful valley of AlUla in the kingdom of Saudi Arabia. AlUla is attracting the attention of the world’s affluent travellers with its mesmerising mix of history, culture, and entertainment, all set against a breathtaking desert backdrop dating back millions of years.Įddy See President and Chief Executive Officer, Banyan Tree Group Opening in October 2022, the resort, which is developed by the Royal Commission for AlUla, brings wellbeing-centred luxury to a heritage site.īanyan Tree launches its first property in historical AlUla in Saudi Arabia, ushering in the Group’s debut in the Kingdom.
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